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AGENDA
Three eventful days filled with expert knowledge and networking opportunities.
6:15am – 12:30pm

Special Events

Every activity within the OL agenda is an opportunity to expand your professional network. Whichever you choose, you'll be surrounded by the convenience industry's best and brightest. Don't miss this opportunity to meet new friends, chat with old ones and, most importantly, have fun.

Approximately 5-7 weeks prior to the Conference, guests will receive an invitation to register for the outing of their choice. Please be aware that capacity is limited and excursions will be available on a first-come, first-served basis; pre-registration will be required for each activity.

Please note, pre-registration for special events is required. You are also required to check-in for each special event at the special event desk the morning of your selected activity to secure your spot. If you do not check-in at least 10 minutes prior to bus departure time, you forfeit your place to an attendee on the wait list.

Golf
Location: Bus departure to golf course (main driveway in front of Lobby)

Join us for a round of golf at the prestigious Trump International Golf Course, where you can cultivate valuable business connections while taking in stunning ocean views. Get ready for some friendly competition and an unforgettable morning.

  • 6:15am: Bus Departure to Golf Course (Main driveway in front of lobby - Continuous bus departures every 15-20 minutes until 7:15am ) 
  • 6:30am - 7:30am: Breakfast, check-in and warm-up 
  • 7:30am - 7:45am: Cart assignments and rules
  • 8:00am: Tournament Begins (Shotgun Start) 
  • 12:30pm -2:00pm: Continuous bus departures every 15-20 minutes to Terranea 
  • 12:30pm - 1:15pm: Networking Lunch at Terranea 
Presented By:
Altria Group Distribution Company
CORD Financial Services, LLC
DIRECTV
Growth Energy
McLane Company
Ruiz Food Products, Inc.
Stuzo
Ocean Kayaking
Location: Check in at Palos Verdes Terrace

Paddle through the stunning kelp beds along the Terranea coastline. This underwater forest is home to the California state fish, garibaldi, bottlenose dolphins, seals, sea lions, and bat rays.

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Departure
  • 8:15am-9:45am - Ocean Kayaking
  • 10:00am - Arrive back at Terranea
Whale Watching
Location: Check in at Palos Verdes Terrace

Sign up for this unforgettable experience to tour the local harbor and open water while searching for whales and other sea life.

  • 7:30am-8:00am - Check-in and breakfast
  • 8:00am - Bus Departure
  • 8:30am-11:30am - Whale Watching
  • 12:00pm - Bus Departure
  • 12:30pm - Arrive back at Terranea
Guided Coastal Hike
Location: Check in at Palos Verdes Terrace

Experience a rejuvenating stroll along the coastal trails while a naturalist from Terranea highlights the indigenous plant and animal life.

  • 8:45am-9:15am - Check-in and breakfast
  • 9:15am - Departure
  • 9:15am-11:00am - Coastal Hike
  • 11:00am - Arrive back at Terranea
Presented By:
Growth Energy
Spa Day
Location: Check in at Palos Verdes Terrace

Secure your Spa Day pass by registering to experience the luxurious Terranea Spa. Indulge in all the spa amenities, cafe, fitness center and oceanfront spa pool. (Appointment booking for treatments will be on your own.)

7:30am-8:00am - Check-in and breakfast & pick up Spa day pass

Presented By:
Mars Wrigley
Beach Day
Location: Check in at Palos Verdes Terrace

Get your sunglasses and sun hat ready to enjoy a day relaxing on the beach and networking with your fellow Outlook attendees! (Pre-registration is NOT required)

9:15am - Meet at Palos Verdes Terrace

9:45am - Departure

11:00am - Arrive back at Terranea

7:00am – 7:00pm

Registration and Information Desk

Location: Palos Verdes Prefunction West and South
Presented By:
Keurig Dr Pepper
McLane Company
Upside
7:30am – 9:00am

Special Events Breakfast

Location: Palos Verdes Terrace
12:00pm – 1:15pm

Special Events Lunch

Location: Palos Verdes Terrace
Presented By:
Stuzo
1:30pm – 2:15pm

Innovation Forums (choose 1 of 3)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2023, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Reducing the Cost of Change While Delivering the Retail Experiences of Tomorrow
Location: Marineland Ballroom 3

The fundamental challenge for convenience fuel retailers is to reduce the cost of change while delivering positive changes in consumer experience and employee productivity. Learn from our panel of industry experts on the key challenges retailers face and how enabling retail store agility, from self-checkout to point of sale to the pump and the cloud, can transform your business. 

Speakers:

Co-Owner, President, & Chief Executive Officer | Moderator
Impact 21

Formerly Chief Information Officer
Dollar Tree

Global Solutions Manager and Sales Specialist
NCR Corporation

Presented By:
NCR Corporation
Next-Gen Loyalty is Wallet Steering®
Location: Marineland Ballroom 1

Imagine being able to know how much your customers currently buy from your competitors of the products that matter most to you and your business. Envision using those insights in real-time to programmatically target offers which guide them to buy those same items from you instead. Join this session to discover how leading retailers think about how to run their loyalty programs in a way that enables them to capture the greatest share of wallet from their customers.

Speakers:

Vice President of Strategic Accounts | Moderator
Stuzo

Senior Director of Payment Solutions
CHS Inc.

Vice President of Marketing
Yesway

Director of Digital Experience
Casey’s

Presented By:
Stuzo
An M&A Update & Private Equity’s Impact & Investment Thesis
Location: Marineland Ballroom 2

This session will include a brief update on M&A activity in the rapidly consolidating petroleum marketing and convenience store industries and a discussion of what is driving valuations in the current marketplace. The session will also include insights from Paul Steen, Managing Director at First Reserve, the private equity fund that owns Refuel, a convenience retail chain based in Charleston, SC with 200+ locations in the Southeast U.S. Paul will discuss what the key factors were behind First Reserve’s desire to acquire a platform in the convenience retail industry, their experience thus far and how choosing the right private equity partner can fuel growth of your business and shareholder value. In addition, Travis Smith, Chief Development Officer of Refuel, will provide color on what it’s like to operate a business in the industry with a very well-capitalized and experienced private equity fund as an owner and financial partner. There will be ample time for participants to ask questions.

Speakers:

Director, Director, Downstream Energy & Convenience Retail Investment Banking
Matrix Capital Markets Group, Inc.

Co-Head of Downstream Energy & Convenience Retail Investment Banking
Matrix Capital Markets Group, Inc.

Chief Development Officer
Refuel

Managing Director
First Reserve

Presented By:
Matrix Capital Markets Group, Inc.
2:15pm – 2:30pm

Networking Break

Location: Palos Verdes Prefunction West and South
2:30pm – 4:30pm

Opening General Session

Location: Palos Verdes Ballroom
Anthony Scaramucci Faces the Economic Future: What's in Store in the Coming Years

Anthony Scaramucci is an award-winning investor, entrepreneur, lawyer, and author. The son of a construction worker, Scaramucci got his start in finance at Goldman Sachs after graduating from Harvard Law School. He spent 7 years at the firm before venturing out on his own, co-founding both the investment partnership Oscar Capital Management in 1996 as well as the global investment firm SkyBridge Capital in 2005. In this wide-ranging, honest, and often humorous keynote, Scaramucci discusses the lessons he’s learned from his years at the top of the global financial industry, how he applies those lessons to investing and entrepreneurship, and what we can project is next for us in the industry! 

Speakers:

Investor, Entrepreneur, Lawyer, and Author

Tech is Taking Over!

We might not be in flying cars or have robot housekeepers (yet), but tech is everywhere! Our lives are made better by advancements in tech every day! ....or are they? 

As technology grows, leaders must adapt to help make using it more accessible and safer for employees to use and make it more client-focused while saving time. 

This session will cover all things tech and how we can make it work for us! 

Speakers:

Vice President, Innovation
Coen Markets, Inc

Director, Marketing & Advertising
Kwik Trip, Inc.

Chief Information Officer
Global Partners LP

Vice President of Content Strategy | Moderator
Informa Connect

Presented By:
Upside
From Crime to Consequence: Michael Franzese on the Mob, Fraud, and Embracing Transformation

In this captivating talk, former mob boss Michael Franzese shares his journey of transformation from a high-ranking member of the Colombo crime family to a motivational speaker and author. Drawing from his personal experiences, Franzese provides a firsthand account of how he developed and executed a massive gasoline tax fraud scheme that defrauded the federal government out of $8 million per week at the height of his criminal career. Franzese discusses how he managed to transition into legitimate business after leaving the mob and offers valuable lessons on ethical leadership and the importance of building strong relationships.

With his engaging storytelling and hard-won wisdom, Franzese inspires audiences to embrace change and strive for success in every aspect of life.

Speakers:

Former Mob Captain, Author, and Corporate Fraud Expert

Content Director, Convenience Group | Moderator
CSP Daily News

Presented By:
McLane Company
4:45pm – 5:30pm

Innovation Forums (choose 1 of 3)

Learning is a lifelong journey, and leadership evolves as well. For Outlook 2023, we have identified some of the best leaders in their respective fields who have agreed to share their tools and secrets to great leadership. These special sessions will surely provide foundational and thought-provoking insight whether you are a seasoned leader or one whose next step is the C-suite.  

Protecting Your Consumer And You
Location: Marineland Ballroom 2

This Innovation Forum will present and discuss the evolution of liability law and its impact on the products and services your stores offer daily. It will also discuss how previously voluntary standards are becoming law and how to navigate these changes to remain in compliance and protect your consumers and your business. BIC has taken a leadership role with ASTM International and CPSC Laws and Standards and will lead this Forum.

Speakers:

Senior Legal Counsel
BIC USA, Inc.

Presented By:
BIC USA, Inc.
Rutter’s: Building One of the Best Digital Guest Engagement Programs
Location: Marineland Ballroom 1

In today’s convenience stores, branding and marketing is about much more than what’s on the walls. It’s about how to keep customers engaged digitally. People always have their mobile devices, and there is no better way to keep them personally engaged with your brand. 

Rutter’s loyalty program has been voted one of the best in the nation. Now that program is combined with online ordering to make it even stronger. Rutter’s Vice President of Fuels, Advertising, and Development Chris Hartman and Paytronix Director of Strategy & Analytics Jeff Hoover will discuss the keys to digital guest engagement and how to bring all the pieces together. 

Speakers:

Vice President of Fuels, Advertising and Development
Rutter’s

Director of Strategy & Analytics
Paytronix

Presented By:
Paytronix
Spicy Takes: What Retailers Really Think about the Decade Ahead
Location: Marineland Ballroom 3

You won’t want to miss this raw, unfiltered conversation about the state of the industry and its near-future outlook. How much of an opportunity are electric vehicles, really? Which new technologies are overhyped, and which ones present actual opportunities? What keeps retailers up at night, and how are they navigating those challenges? This is an opportunity to hear honest feedback from your peers on these topics and more. Get ready for the spiciest panel of the year! 

Speakers:

Co-Founder and President | Moderator
Rovertown

Chief Service Officer
Midwest Petroleum

Vice President, Marketing & Brand
Stinker Stores

Founder and CEO
Convenience and Energy Advisors

Presented By:
Rovertown
5:30pm – 6:30pm

Networking Reception

Location: Palos Verdes Terrace

Join industry leaders in the Networking Lounge to toast a great day and enjoy unprecedented networking.

Presented By:
Keurig Dr Pepper
Mix, Mingle, and Maximize: Engage with our Keynote Powerhouses

We're thrilled to have keynote speakers Anthony Scaramucci and Michael Franzese in attendance at tonight's Networking Reception. Rub shoulders with these renowned experts, gain valuable insights, and expand your professional network. Don't miss this exclusive opportunity to engage with the best in the business. See you there!

Speakers:

Former Mob Captain, Author, and Corporate Fraud Expert

Investor, Entrepreneur, Lawyer, and Author

6:30pm – 9:00pm

Networking Dinner

Location: Palos Verdes Terrace
Presented By:
Keurig Dr Pepper
10+Speakers
400+Attendees