In this captivating and empowering talk, Greg shares invaluable lessons and stories that illustrate the transformative power of creativity, drawing from his extensive three-decade experience at Nike. Throughout his time there, Nike succeeded in infusing its brand with profound emotion, elevating the Swoosh beyond a logo, to become a symbol of human potential, while Just Do It" transcended being only a slogan to become a mindset embraced by millions worldwide. In his keynote, Hoffman shows us how we can all practice "Emotion by Design," by crafting products, stories, and experiences that make people feel that even their most audacious dreams are possible to achieve.

Join us for an exclusive evening to kick off Outlook 24! Enjoy as we bring together fellow attendees, industry leaders, and subject matter experts outside on the Palos Verdes Terrace. This is your chance to exchange ideas, share experiences, and expand your network in an engaging setting. Enjoy drinks, hors d'oeuvres, dinner and don't forget to check out the Cigar Bar while mingling with our keynote speaker, Greg Hoffman, Nike's former CMO and Author.