General Session Speaker &
Innovation Forum Speaker

Darrin Samaha

Vice President of Marketing
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Darrin is Yesway’s VP of Marketing where he is responsible for the growth of the Yesway and Allsup’s convenience store brands across all consumer touchpoints. His team is responsible for all things related to brand marketing and omnichannel communication platforms including the award winning Yesway Rewards customer loyalty program. Additionally, Darrin was part of the strategic acquisition and integration team for the Allsup’s brand into the Yesway portfolio. Prior to joining Yesway,

Darrin was Chief Creative Officer and founder of Blue Coda, a boutique brand and advertising agency working with B2C brands such as Home Depot, Virgin, and Partners Healthcare. Darrin is a graduate of Tufts University and received his MBA from the Kellogg School of Management at Northwestern University.

He lives in Boston with his wife and two boys and is an avid surfer and snowboarder and has a passion for the arts and music.