Innovation Forum Speaker

Diane Longoria

President of Strategic Initiatives
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Diane Longoria brings over a decade of expertise in marketing operations to her role as President of Strategic Initiatives at Pointsmith. Since joining the company in 2011, Diane has spearheaded transformative initiatives that have redefined in-store marketing for leading global brands across more than 90,000 locations.

As a Lean Six Sigma Black Belt, Diane is renowned for her ability to optimize marketing processes and drive significant cost efficiencies. Her consultancy spans diverse sectors including c-store, fuel, quick-serve restaurants, and retail, where she has consistently delivered results in process optimization, timeline reduction, and substantial cost savings.

Beyond her professional achievements, Diane dedicates much of her time outside of work to supporting her daughter's pursuit of competitive Jiu Jitsu. An avid outdoors enthusiast, she finds solace in beach outings, mountain hikes, and river adventures.